There are not many phenomena in the world that have more influence on the human race than the phenomenon of social media. In case you are doubting this statement and need more information to believe us, let us throw some statistics at you. The first stat that we would like to mention is that the world now has as many as four billion social media users. In the case that we compare this figure to the one which states the population of everyone in the world, you will come to find out that more than fifty percent of the people of the world are social media users. We say this with so much confidence knowing that there are more than eight billion people living on the face of this Earth currently. All this prevalence of social media makes social media an excellent platform for any business to market itself. After all, in the case that more people are using social media, advertisements on relevant platforms will eventually become more publicized. There is one caveat to it. In the case that you are marketing through video ads, the people you’re advertising to must-have quality internet of the likes of Xfinity Internet.
In case that one stat was not enough for you to decipher why social media is important, let us quote another statistic for you. It is well known that the average person spends at the very least a couple of hours on social media platforms in a single day. Now, for a second, think about what this statement means.
If you cut out the number of hours you spend working (let us just say nine) and the number of hours you will be sleeping ( let us just say eight), and the amount of time you spend on the commute, you will reach the conclusion that you are spending about half your day on social media! In the case that the previous paragraph did not convince you that social media is important as a marketing platform, this para ought to have done so.
Now that we have come to the conclusion that social media has indeed become very big as a marketing platform, let us share some tips on how to market your product on it.
Know Who You Are Marketing To
Obviously, in case you need to cater to someone else, you need to be able to put yourself in that person’s shoes. The same goes for marketing. It is crucial to know what your audience is thinking in order to best serve them. Once you have assessed what your audience is looking for, all you need to do is ensure that the stuff posted by you caters to what is being demanded. This is really the best way to attract customers.
By connecting everything you advertise on this day to the hot topic of today. In the case that there is no way to connect the topic you are posting to your service offering, it may very well be time for you to choose a different topic to post about. The last thing you would want to do is mention something that is not at all even connected to your offering. The followers of the social media profiles of your business will be able to decipher that you are posting irrelevant stuff just to increase engagement.
Optimizing Social Media Profiles
In case that you talk to any social media marketer about social media marketing and ask them the different ways in which the digital footprint of your business can be amplified, they will tell you the same thing: it is essential for you to optimize your social media profiles. Although this can be done in many ways, there are two major ways we will be discussing today:
1) you have to propel the image of your brand in a consistent manner. For example, the Facebook profile picture of your company’s page, as well as every Instagram post made by your company, must all represent the values of your brand.
2) A link to your website must be added to your social media profiles. This gives your followers to dig deeper into any of the service offerings you advertise for in your social media posts.
Good luck with your business’s promotional activities!